J.D. Speaks About Leaving DEF JAM!

Jermaine Dupri is trying to clear the air about his “termination” from being the head of Island Def Jam. He did an interview with Essence.com and had this to say:

ESSENCE.COM: The blogosphere has been abuzz recently about your exit from Island Def jam Records as president of urban music. Why did you leave the label?
JERMAINE DUPRI: It was a situation where it felt very stagnant to me. As a person who is used to putting out new records and continuing to do that, it just wasn’t turning over as being that place to me where I should stick to it and see if it was going to turn around.

ESSENCE.COM: What would you say was your biggest problem with the label?
DUPRI: It wasn’t giving me the open door that I thought it was going to. It wasn’t aggressive enough and it was a big letdown for me. I thought I was going to a place that understood the times we were in as a music business and how aggressive we needed to be with putting out new projects and records. This is the reason I’m speaking out; not because I’m bitter, but because I owe it to my fans that see me every day on the Internet. I wanted to let them know because they’ve left a lot of comments on my YouTube saying, “JD, you talk about everything else; why aren’t you talking about this [label] situation?”

ESSENCE.COM: There’s hearsay that your brief tenure was plagued by meager sales and a lack of new talent which resulted in the label ousting you. Is that true?
DUPRI: Island [Def Jam Records] is going to say what makes them look good. They are not going to tell the truth and say, “He just stopped dealing with us on a daily basis.” If you don’t put out my records, that’s all I have as a person. I’m a record person, so if I give you a record and you don’t put it out, then basically you’re showing me that it’s really no business. I never got a chance to put the records out. I had Johnta Austin, Ninth Ward and Dondria. I read the blogs and I’m thinking, How can they say that I’m not putting out records when anyone who knows my track record knows I’m about making music? My biggest problem is that I’m still the youngest president to have this kind of success. Music is my life. I’m a person who continues to carve out my own way. Instead of watching things happen, I make them happen. If L.A. [Reid] gets fired at Def Jam (he’s 20 years older than me) where is he going to go? Many of the people at the label; if their bosses were to fire them today, they don’t have anything else to do. Their lives are over. I’m not that dude. Life ain’t over for me.

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JERMAINE DUPREE IS OUTA HERE!!

By Tai Saint-Louis
AllHipHop.com has received an exclusive report that Atlanta-based producer Jermaine Dupri’s tenure as President of Island Records Urban Music has come to an end. A formal announcement of his departure from the position, which he has held for nearly two years, may come as early as Thursday (Jan 8).

Speaking on condition of anonymity, a source close to the situation confirmed to AllHipHop.com that Dupri has in fact been terminated effective immediately.

The Island Records Urban Division was created within the Island Def Jam Music Group a short time prior to Dupri’s hiring in February 2007. In the position, he oversaw the label’s entire urban music operations, reporting directly to label Chairman Antonio “L.A.” Reid and Steve Bartells, President of Island Music and COO of the Island Def Jam Music Group.

Having enjoyed tremendous success with Island Records songbird Mariah Carey on The Emancipation of Mimi, Dupri’s duties also included providing production for the Music Group’s entire roster.

In April 2008, Island/Def Jam announced the creation of TAG Records, a new venture with Procter & Gamble’s TAG brand to be helmed by Dupri. The partnership created a new marketing module that allowed for new talent, like So So Def/TAG artist Q, to be cross-promoted in conjunction with TAG body sprays through print, television, radio, and digital advertising.

No word on how Dupri’s departure will affect TAG Records, nor the roster of artists on So So Def, which has been distributed through Island Urban since 2007.

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